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Are reviews beneficial to the hotel industry?
TripAdvisor is one of the key influencers affecting customers’ choices on where to stay on their getaway. As we all know it’s a good idea to investigate where you’ll be staying and see what previous customers think about the establishment. TripAdvisor offers guests...
Why millennials are good for the hotel industry
Millennials and Generation Z seem to be the best free advertising platforms now available to mankind. Here's why. Millennials, aged 18 to 35, are most well-known for their regular social media use. These generations are fantastic for the hotel sector because the...
Check-in wait times
Check-in wait times vary from 3 to 8 minutes on average and studies have shown that wait times of 5 minutes or more can decrease customer satisfaction ratings by 47%* This is just one of the main factors affecting guest satisfaction. In the study, wait times were...