Millennials and Generation Z seem to be the best free advertising platforms now available to mankind. Here’s why.
Millennials, aged 18 to 35, are most well-known for their regular social media use. These generations are fantastic for the hotel sector because the majority are social media influencers or heavy users. In hotels and restaurants, millennials make up over 30% of the market, according to a recent CMS poll.
In addition to making up a substantial portion of frequent flyers and business travellers, 77% of millennials say they will use all or most of the paid time off they have accrued at work. Travelers in Generation Z are more interested in adventure than luxury, in contrast to millennials who want worry-free getaways and all-inclusive packages.
More than 70% of Gen Z travellers stayed in a hotel on their most recent trip. 90% of Gen Z consumers say that social media impacts their decision to travel internationally. (Information taken from the Travel Statistics by Age Group page on Condor ferries.)
This demonstrates how millennials are advantageous to the hotel sector. Thanks to their love of travel, disposable income, and social media presence, they can be a savvy means of advertisement. These age groups regularly use social media, so everything they do is publicly disclosed. Revenues for hotels will skyrocket if they can take advantage of this.
For instance, VEGA Glasgow, a member of the Yotel company, specifically catered to young people with its cocktail menus and offer of entertainment events around the hotel.
According to 45% of millennials, traveling helps them better understand what makes them tick. People today need to travel to fully understand who they are as individuals. Before deciding who, they want to be, they should travel the world.
When people are there to discover themselves, providing the greatest service should be a necessity.
This research also correlates with the notion that Millennials are 13% more likely than the general population to visit a location with cultural or historical significance. They travel there to gain more knowledge about both their own cultures and others. We can conclude from this data that offering a worry-free service is helpful to the hotel industry in raising guest satisfaction rates and obtaining free promotion.