Are reviews beneficial to the hotel industry?

TripAdvisor is one of the key influencers affecting customers’ choices on where to stay on their getaway. As we all know it’s a good idea to investigate where you’ll be staying and see what previous customers think about the establishment. TripAdvisor offers guests...

Why millennials are good for the hotel industry

Millennials and Generation Z seem to be the best free advertising platforms now available to mankind. Here’s why. Millennials, aged 18 to 35, are most well-known for their regular social media use. These generations are fantastic for the hotel sector because the...